737 MAX DISASTER PUSHES BOEING INTO CRISIS MODE

Written by on March 18, 2019

After a second air disaster involving the 737 MAX 8, aviation giant Boeing swung into crisis mode, losing $25 billion of market capitalization and suffering a severe hit to its reputation.

That was made worse by the company’s response, according to industry experts, who described their efforts variously as terrible, and rough.

Meanwhile, the tragedy of the Ethiopian Airlines flight in which all 157 people on board perished, renewed fears about the safety of the plane, and led to it being grounded worldwide.

Matt Yemma, a crisis communication specialist based in US, in an interview said Boeing could have announced it was voluntarily grounding the planes to restore confidence and ensure the flying public they were on top of the problem.


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