SINGER YEMI ALADE SIGNS LICENSING DEALS WITH UNIVERSAL MUSIC GROUP
Written by thereachfm on September 11, 2019
Popular Nigerian musician Yemi Alade aka Mama Africa, has
signed a global licensing agreement with Universal Music
Africa, an affiliate of Universal Music Group, in partnership
with Universal Music France.
Under the multi-year agreement, UMA will serve as the
exclusive worldwide recorded music partner for Yemi Alade and
her label Effyzzie Music Group, and UMF will serve as the
international roll-out partner for the project.
It could be recalled that Alade broke African women’s record,
emerging as the first African female artiste to hit over 100
million views on YouTube and VEVO with hit single ‘Johnny’.
She was also the first of her kind to have over one million
subscribers on YouTube.